„Global Leadership“ - Andreas Hauser about Management Training for OMICRON electronics in Sweden

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Omicron-Dt

OMICRON electronics of Klaus, Austria, is renowned as a service provider for innovative test solutions
in electrotechnology: 700 employees, 20 branches around the world and business activity in 140 countries
make this enterprise from Vorarlberg one of the leading international companies in its sector. English
is almost a matter of course as the global corporate
language.

One of OMICRON’s trademarks is its success beyond cultural borders – and ti communication supports
this endeavor: Senior trainer and coach Andreas Hauser has been conducting general and country- specific training for national and international employees since 2012. Since last year, the company has gone a step further, allowing Andreas Hauser to prepare its managers around the world for future internal and external challenges in the area of global leadership.

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Internationalization Strategies - Just how global is your company?

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Internationalization Strategies - Just how global is your company?

German products are known throughout the world under the quality label “Made in Germany”, and several German brands generate the majority of their turnover beyond the borders of their home country. The requirement of having an international presence and being a global player in one’s respective market segment is a matter of course for many medium-sized and large companies. Yet just how far has “international thinking” really come in the management and executive levels of German companies?

Particularly when talk is of international cooperation, there is a variety of models according to which companies orient themselves toward respective partners, subsidiaries or branch offices. In the following, four internationalization strategies will be presented that can help depict the various approaches and behaviours in such interaction.

In the illustration above, the left circle depicts the corporate culture of the home country (which, for purposes of explanation, represents the German head office), whose organizational structure has a grey background; the right circle represents the international partner, whose local circumstances are depicted on a white background.

Polycentric strategy: The German head office and the foreign subsidiaries work well and with little overlap parallel to each other, almost independently.
This strategy is frequently employed for functional internationalization: There is a high degree of independence from the German head office; the corporate management of the partner is adapted to local circumstances; the foreign corporate culture remains intact; there is no exchange of employees and know-how.

Ethnocentric strategy: The environment in the foreign subsidiaries is clearly influenced by German culture, and work is done according to the instructions of the head office.
In the past, it was typically used for institutional internationalization, but is also still a widespread corporate philosophy: Central decisions are made in the head office; the corporate culture and corporate management of the foreign partner are strongly influenced by German methods; a German expatriate has an executive function in the foreign country; hardly any foreign know-how or employees are integrated into the German mode of thinking.

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Welcome to Germany - Intercultural Inpat Support Programme

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Welcome to Germany - Intercultural Inpat Support Programme
Por A.Hauser klein

Munich Re is one of the world’s leading reinsurance companies. It employs over 11,400 people worldwide. With the credo “Diversity – is our strength”, Munich Re is strongly aiming at integrating the different cultural backgrounds of its staff. This strategy is reflected by the increasing number of inpats coming to work in the Munich headquarter, bringing with them their experience from the markets and introducing an international approach to business. In 2009, after recognising the challenges that some executives and their families from abroad faced in Germany, Munich Re started to provide intercultural training for the inpats. In 2010, in cooperation with ti communication, a comprehensive intercultural support programme was developed, geared to the needs of foreigners in the work and living environment in Munich.

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