We welcome you to join the Virtual Management Training for Specialists and Executives on 12th of June!

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Sabine_Amend-tic-Hintergrund-7_2014

In this workshop, Sabine Amend will make you understand why clients, suppliers, colleagues and leaders in other cultures behave differently from what you may expect as typical business behavior in the US, and how misunderstandings are often due to differences in cultural “logic”. Based on this knowledge, you will be able to anticipate behaviors and develop strategies for building positive international relationships which support your goals.

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Enjoying togetherness - eMag Interview (2)

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Enjoying togetherness - eMag Interview (2)

For years now, ti communication has been working as a partner and provider for intercultural training and coaching for Infineon Technologies AG. In order to make its employees aware of available training courses and to show why intercultural training is worthwhile, Infineon is publishing a series of interviews with our trainers in its own employee magazine. The series "Cultures, Communication and Clichés" addresses the challenges, country-specific clichés and traps of intercultural communication. In the following, you will read an interview with ti communication trainer Gyoengyi Varga. She explains the role that cross-cultural skills and enjoying togetherness play in cross-cultural communication and corporate success. Her areas of specialization: Hungary and development of international teams.

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“I had to get used to the honest feedback culture of the Germans." - eMag Interview (1)

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“I had to get used to the honest feedback culture of the Germans." - eMag Interview (1)

In the new series “Cultures, communication and stereotypes” of the eMag co-worker magazine of Infineon Technologies AG, the editors talk with intercultural trainers about how they prepare their training participants for life in other cultures. They also explore country stereotypes and faux pas. They’re kicking the series off with our senior trainer and half-American Dr. Michelle Cummings-Koether. Her field of specialty? The US.

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Fascinating and entertaining! - Intercultural lectures for company events, conferences, or meetings

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Fascinating and entertaining! - Intercultural lectures for company events, conferences, or meetings

We know the answer!Have you been wondering why your international business associate is constantly late or why the agreed procedure was,once again, ultimately not followed? Learn about intercultural pitfalls regarding your international challenges. Our lecturescan be booked at any time of the year at your convenience for team or business events of all kinds. Contact us atcontact@ticommunication.eu.

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Best Practice for Intercultural Competence: Germany, Austria and Switzerland – so close and yet so far!

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Rhomberg-en

The Rhomberg Group, with several locations in Germany, Austria and Switzerland, has been achieving successful international work for years in the realms of construction, resources and railway technology. As part of their efforts, Rhomberg always builds on sustainability and places great value in social development! We spoke with Manuela Pölki, an employee in the Human Resources department at Rhomberg Bau in Bregenz, Austria, about the cultural differences between Austria and its neighbours, Germany and Switzerland.

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Cultural understanding á la carte

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Cultural understanding á la carte

Indulgence workshop by Gerhard Hain and Christoph Hauser allows you to dip your senses into foreign cultures

When and to whom do you give your business card at a business meal with Japanese – and which way do you hold it? How many bows or half-bows are appropriate when doing so, and what are the "ten do's and don'ts" for doing business with Arabian business associates? If you are preparing for intercultural business relationships by limiting yourself to such questions, you're doing it wrong, according to Gerhard Hain: "It's not about fixed rules, it's about encounters between people – whether on a national or international level". With his consulting firm ti communication, he, along with 80+ team members, has been successfully supporting companies in internationalizing their businesses for 15 years now. Infineon, Robert Bosch, Hilti and several other international market leaders as well as SMEs are now part of their clientele.

"Learning can be fun and involves the senses"

Hain finds the stolid memorization of rules of conduct to be largely ineffective. Instead, he focuses on a deep understanding of cultural peculiarities and small communication codes, as well as observing without evaluating. "Learning can be fun and involve the senses", is a further principle at ti communication. Thus, it is only a matter of course that Gerhard Hain got together with an indulgence expert in the autumn of 2014 to combine learning and indulging: along with Christoph Hauser, known, among other things, for Hausers Kochschule (cooking school), he now offers "intercultural indulgence workshops". In groups of a maximum of ten persons, a one-day seminar will focus on a specific cultural realm where intercultural communication is explained in theory and practised in practical situations, followed by cooking and eating a typical meal of the respective country, which culminates in a sensory understanding of the target culture.

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Intercultural Day at the OTH Regensburg - Gerhard Hain lectured on the intercultural challenges of educational work

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Intercultural Day at the OTH Regensburg - Gerhard Hain lectured on the intercultural challenges of educational work

Acquiring intercultural knowledge, applying it in practical circumstances and preparing oneself properly for intercultural situations and assignments – that was the theme of the Intercultural Day in January of 2015 at the Eastern Bavarian Technical University (OTH) Regensburg.

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Fail in foreign trade - Ten ways to waste money abroad: The eighth case: Use a trade representative as your only sales distributor in the target country

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Fail in foreign trade - Ten ways to waste money abroad: The eighth case: Use a trade representative as your only sales distributor in the target country

An article of InterGest, partner of ti communication

Mr. Schmidt makes wonderful furniture out of rattan and woven materials. His company relies on true handcrafting and prides itself on being exclusively “made in Germany.” This quality standard is sacred to him – and above all, it justifies his fairly high prices; compared to the competition mainly from Indonesia, Mr. Schmidt’s products are more than twice as expensive.
Last year, Mr. Schmidt went to the furniture trade show in Paris and exhibited his valuable products there. He knows there is a large market for his products in France, and the South of France in particular promises to be a fantastic market.
The trade fair began, and Mr. Schmidt’s optimism was not in fact misplaced. Straight away, there were many interested retailers at his stand on the first day, admiring the great quality, professionally noting the excellent craftsmanship and showing a strong interest in buying. The interested parties also agreed that the prices were in the upper range, but that there was a strong enough target group in the target region of the southern coast.
However, Mr. Schmidt now faced a dilemma: he had a large number of potential customers who wanted to purchase relatively small quantities. There was a furniture store in Cannes that wanted to take a couple of armchairs – preferably on commission – and another one in St. Tropez that was interested in two sofas.
Just as Mr. Schmidt’s mood was slowly starting to darken, M. Dujardin appeared at the exhibition stand and declared that he had the ultimate concept for him to ensure business success in France. M. Dujardin said that he was a successful importer of high-quality garden furniture, and that Schmidt’s woven furniture would round out his product portfolio perfectly.

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Fail in foreign trade - Ten ways to waste money abroad: The sixth case - Don’t worry about the fact that your customers abroad speak another language and have a different mentality

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Fail in foreign trade - Ten ways to waste money abroad: The sixth case - Don’t worry about the fact that your customers abroad speak another  language and have a different mentality

An article of InterGest, partner of ti communication

Mr. Schmidt had always been someone with a strong affinity toward Great Britain, and he was particularly fond of London. Whenever he can, he flies across the Channel to spend a few free days there.

Mr. Schmidt is also an entrepreneur, and he manufactures all ty­pes of locks. The cylinder locks and padlocks from Schmidt GmbH are known for their quality and their multifunctional utility.

Back in London one fine day, Mr. Schmidt is in a lock store and realises that his locks would actually be well suited to the British market. He wonders why he never thought of it before, and at that moment he begins to develop a strategy for entering the market.

Back in Remscheid, where locks have already been built with great success for years, Mr. Schmidt calls together his team to announce the new expansion strategy in the United Kingdom. A working group is founded immediately, and the ladies and gentlemen start assigning the various tasks internally – a powerful troop of German specialists is now planning their market entry for the UK.

In one of the subsequent strategy meetings, Mr. Kleinschmidt pipes up and – how could he? – expresses some concern about whether it might be a good idea to talk with a consultant in England in order to adapt the planned marketing and sales materials “to the English taste.”

Mr. Schmidt’s response to this suggestion is almost aggressive, and he points out to Mr. Kleinschmidt that he has been travelling to London for years, is practically a native speaker, and knows the English people through and through. When someone mentions that Great Britain includes more than just England, Mr. Schmidt dismisses them immediately, saying, “I know what I’m doing here”.

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10 tips to better understand the Brazilian spirit

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10 tips to better understand the Brazilian spirit

10 tips for your Worldcup tour to Brazil - or if you are interested in Brazil in general

In March FIFA published a so-called “Brazil for Beginners” guide which raised many split opinions. In all fairness to the Fifa publication, the Brazilian spirit does not exactly allow for a consistent “to do” or “not to do” list. After strong reactions to the list, FIFA decided to remove it from their website, proving once more that in intercultural matters sensitivities can be fierce and what people perceive as being a good sense of humor varies from one place to the other.

Rule # 1: Brazilians Have No Handbook

For many geographic, historical, cultural and religious reasons, Brazilian common sense is precisely not common, but kind of an “individual” common sense if you want … As a result, one of the usual answers you might hear for your questions is, “depende”, which means “it depends”, sa depend, je nach dem, “probably …”

People will apply different – quite inconsistent solutions for sometimes similar situations. So take the following list as a broad guideline and sharpen your senses to deal with each person as an individual, who will put their best foot forward according to the chemistry that might be generated between you.

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