We welcome you to join the Virtual Management Training for Specialists and Executives on 12th of June!

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In this workshop, Sabine Amend will make you understand why clients, suppliers, colleagues and leaders in other cultures behave differently from what you may expect as typical business behavior in the US, and how misunderstandings are often due to differences in cultural “logic”. Based on this knowledge, you will be able to anticipate behaviors and develop strategies for building positive international relationships which support your goals.

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Highlights: ti communication at SIETAR USA 2017 Conference

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At the SIETAR USA Conference last week (18 to 21 October 2017) in San Diego, ti communication introduced its brand and US-based office to the intercultural industry in North America.

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ti communication sponsors SIETAR USA Conference 2017

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Well-known as a frequent sponsor of SIETAR events in Europe, this is the first year for ti communication to sponsor a SIETAR USA Conference.

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Podcast: Global business communication and culture

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What do US-Americans have to keep in mind when working with Germans? What can be considered “typically German”, or “typically American”? What incidents could cause irritations on both sides? During her interview with Globig’s CEO Anke Corbin, our senior trainer Sabine Amend invites you to change perspectives.

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Fascinating and entertaining! - Intercultural lectures for company events, conferences, or meetings

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Fascinating and entertaining! - Intercultural lectures for company events, conferences, or meetings

We know the answer!Have you been wondering why your international business associate is constantly late or why the agreed procedure was,once again, ultimately not followed? Learn about intercultural pitfalls regarding your international challenges. Our lecturescan be booked at any time of the year at your convenience for team or business events of all kinds. Contact us atcontact@ticommunication.eu.

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eMag Profile: Ashish Kumar

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eMag Profile: Ashish Kumar

"When I moved to Germany last year it was my second move across three continents in five years"
Living in different places changes one's perceptions. Ashish Kumar personally experienced this phenomenon many times – as a native of New Delhi he has worked in the United States, in Singapore and now works for Infineon at the Campeon. Awareness of intercultural differences is essential to him.

eMag: Ashish, where are you from? Where did you grow up?

Ashish Kumar: I am a native of New Delhi, India, where I also went to school.

eMag: What did you study and what is your assignment here at Infineon?

Ashish Kumar: I studied computer science. At Infineon I am a Principal Engineer. We have multiple manufacturing automation systems at our production factories. These systems have to be managed and supported. The team I work in develops guidelines and specifications for the system architecture.

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Fail in foreign trade - Ten ways to waste money abroad: The tenth case: We don’t have any premises and we don’t need a subsidiary

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Fail in foreign trade - Ten ways to waste money abroad: The tenth case: We don’t have any premises and we don’t need a subsidiary

An article of InterGest, partner of ti communication

Ms. Diener runs a industrial-cleaning company at the German- Dutch border, and she has about 200 employees. In Germany, her important customers include Deutsche Bahn and large hotels. Her employees come from all over, mainly from Eastern Europe, but they always have valid German employment contracts and are naturally properly registered.
During a trade association event, Ms. Diener comes in contact with a Dutch businessman who owns a hotel in the Netherlands with more than 200 beds, and who is looking for a company to do the necessary cleaning work. Previously, the hotel had its own cleaners and maids, but the personnel and social security costs have become so large that it seems very reasonable to outsource these activities.
After some negotiation, they come to an agreement, and Ms. Diener is asked to provide the cleaning crews for the hotel immediately. Ms. Diener assigns about 15 people to the Dutch hotel, and every day they drive about 30 km from Germany to their workplace in the neighbouring country.
Some time passes, and both business partners are quite satisfied with the deal they have made. Ms. Diener is earning good money in the Netherlands, and the hotel owner is very pleased. Everything is going perfectly. Everything? Well, yes, as long as you ignore the fact that Ms. Diener is providing services in a foreign country and acting as if there were no tax implications. In fact, it never even occurred to Ms. Diener that she could establish premises in the Netherlandsfor her work; so she conscientiously adds German value-added tax to the invoices for her company’s services and pays taxes on her earnings in Germany.

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Wherever you are, we’re already there! - Our 2015 Training Programme is here!

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Wherever you are, we’re already there! - Our 2015 Training Programme is here!

In the coming year, ti communication will continue to be at work for you all over the world! In addition to our training venues in Germany and Austria, we also offer open training courses in eight international cities. Shanghai is the newest training location as of 2015. Below, you can find out more about our international venues and their respective trainers.

Chicago

Vivian Manasse, ti communication Senior Expert for Brazil and Germany, is your on-site contact in Chicago. Here she offers the courses “Intercultural Training Brazil - Business Skills for Specialists and Executives” and “Intercultural Training Germany - Business Skills for Specialists and Executives”.

Düsseldorf

Düsseldorf is a metropolitan area with great economic power. In 2015, you are welcome to join the “Intercultural Training Brazil” conducted by our trainer Cristina Ramalho as well as the “Intercultural Training Korea” by our trainer Suk-Geong Han.

Frankfurt

The topic of our training course in Frankfurt is „Cultural Awareness – Intercultural Management Training for Specialists and Executive“. It will be conducted by Anna Corbett, who will also happily offer you a customized in-house training for your company, if desired.

Hamburg

In Hamburg, we are offering you the open training courses „Business Skills for Specialists and Executives“ on the countries France and Sweden. Furthermore, open training courses on the topics “Reintegration” and “Leading Intercultural Teams” will take place here.

Istanbul

In Istanbul, Çalışkan Çağlayan, ti communication Senior Expert for Turkey, invites you to an intercultural course for Turkey. He is a corporate consultant, intercultural trainer and qualified captain of the high seas. He has not been at sea for a while now, having traded in his time to navigate the construction of intercultural bridges between Germany, Austria and Turkey.

Moscow

In Moscow, Galina Koptelzewa, ti communication Senior Expert for Russia, conducts intercultural training courses on Russia: “Moscow offers a number of advantages as a business location. Nevertheless, you should not underestimate the challenges there. I now also look forward to familiarizing enterprises with Russian culture in open training courses and supporting them in tapping their full synergistic potential.”

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Fail in foreign trade - Ten ways to waste money abroad: The ninth case: Let’s go to China – after all, everyone else is doing it

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Fail in foreign trade - Ten ways to waste money abroad: The ninth case: Let’s go to China – after all, everyone else is doing it

An article of InterGest, partner of ti communication

Altmeier makes windows. He makes good windows – the kind that really save energy and also look great. Altmeier also supports the local soccer club for the large city of Stemmelfeld, and he is a model entrepreneur for the entire region. He is innovative, environ­mentally friendly, a supporter of local business, creates jobs, and a great guy all around.

In late 2005, it happened that an ambitious politician from the Stemmelfeld district was able to attract a few potential investors for his district during a trip to China. He quickly found a group of Chinese people who were interested in acting as a delegation to Germany, in order to see for themselves what kinds of investments could be made in China or Germany as part of a cooperation.

When it came time to get ready for the visitors from China, Alt­meier was contacted. He would be introduced to the Chinese dele­gation, present his factory and his products, and represent German entrepreneurs as a whole. No one else seemed better suited, and no one could do it better.

In the days before the delegation’s visit, Altmeier polished his factory to a high shine and made everything look nice, even going so far as to display three Chinese flags. The delegation could come any time now.

When they finally arrived, everything went very fast. The Chi­nese visitors came, were in fact impressed by Altmeier’s factory, and immediately took over. Altmeier followed along behind the dele­gates, was asked to sit next to the head of the Chinese delegation, and a few “ganbei”s later Altmeier was inevitably invited to visit China. He simply needed to see for himself, they said, what amazing opportunities there were in China for his company. Investing in China would be the ideal approach for him.

Just three months later, Altmeier was in China, welcomed heartily by the members of the last delegation. He was taken everywhere, was shown the fast-growing industrial zones and was extremely impressed by the growth figures, which people could only dream of back in “good old Germany.”

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Fail in foreign trade - Ten ways to waste money abroad: The eighth case: Use a trade representative as your only sales distributor in the target country

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Fail in foreign trade - Ten ways to waste money abroad: The eighth case: Use a trade representative as your only sales distributor in the target country

An article of InterGest, partner of ti communication

Mr. Schmidt makes wonderful furniture out of rattan and woven materials. His company relies on true handcrafting and prides itself on being exclusively “made in Germany.” This quality standard is sacred to him – and above all, it justifies his fairly high prices; compared to the competition mainly from Indonesia, Mr. Schmidt’s products are more than twice as expensive.
Last year, Mr. Schmidt went to the furniture trade show in Paris and exhibited his valuable products there. He knows there is a large market for his products in France, and the South of France in particular promises to be a fantastic market.
The trade fair began, and Mr. Schmidt’s optimism was not in fact misplaced. Straight away, there were many interested retailers at his stand on the first day, admiring the great quality, professionally noting the excellent craftsmanship and showing a strong interest in buying. The interested parties also agreed that the prices were in the upper range, but that there was a strong enough target group in the target region of the southern coast.
However, Mr. Schmidt now faced a dilemma: he had a large number of potential customers who wanted to purchase relatively small quantities. There was a furniture store in Cannes that wanted to take a couple of armchairs – preferably on commission – and another one in St. Tropez that was interested in two sofas.
Just as Mr. Schmidt’s mood was slowly starting to darken, M. Dujardin appeared at the exhibition stand and declared that he had the ultimate concept for him to ensure business success in France. M. Dujardin said that he was a successful importer of high-quality garden furniture, and that Schmidt’s woven furniture would round out his product portfolio perfectly.

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