"A culture consists of many stories " - eMag Interview (4)

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"A culture consists of many stories " - eMag Interview (4)

In the series “Cultures, communication and stereotypes” of the eMag co-worker magazine of Infineon Technologies AG, the editors talk with intercultural trainers about how they prepare their training participants for life in other cultures. They also explore country stereotypes and faux pas. Trainer Barbara Geldermann spoke with eMag about her many years of experience with Asian cultures and explains that there is no general formula for dealing with people from other cultures. Her specialty area is East-Asian and Southeast-Asian cultures: Greater China, Japan, Korea, Vietnam, Malaysia and Singapore.

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Fail in foreign trade - Ten ways to waste money abroad: The fourth case: Work out your budget on a beer mat

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Fail in foreign trade - Ten ways to waste money abroad: The fourth  case: Work out your budget on a beer mat
An article of InterGest, partner of ti communication
 
Mr. F is a businessman from head to toe. He runs a successful business in the third generation and manufactures welding equip­ment and accessories for shipbuilding. Of course, he is also suffe­ring from the heavy competition from Asia that German shipyards have to endure. What he needs are preventive measures, to counter the constant changes that the market is currently subjected to.
It is against this background that Mr. F decides to offer his products at precisely the place where ships are not only being built now but will also be in the future, namely South Korea, home to the largest shipyard in the world, Hyundai Heavy Industries Co, Ltd.
Clearly, South Korea is not exactly around the corner, and it is a 12-hour flight to Incheon. You need to book early because there are only three flights a day from Frankfurt and they are rather expensive. Indeed, Mr. F has heard that South Korea is an expensive place all round, but this isn‘t enough to put him off.
So he decides to go over there and take a look. A flight in the business class costs 4,000 euros, plus hotel costs of 300 euros exclu­ding breakfast, and then there is also dinner to think about. Mr. F. bites the bullet and pays up. He flies out to Incheon, spends three days sizing up the situation and then continues to Ulsan.
 
Completely absorbed by the notion of doing business here, he sets up a company with the aid of an international service provider, and rents an apartment for the German technician, who will work here as an expat. He is a welding expert and also has good know­ledge of sales and marketing.
The first product presentations are actually successful and the plan reaches the execution stage. The technician is given a new em­ployment contract, with bonuses for working abroad, and moves to Ulsan. The equipment is modified to South Korean requirements, the entire process is set in motion, and the costs in the monthly reports begin climbing at a remarkable speed.
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Expo 2012 „The Living Ocean and Coast“ - ti communication supports the concept of the German pavilion

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Expo 2012 „The Living Ocean and Coast“ - ti communication supports the concept of the German pavilion
Por SG.Han klein
walhai

“The Living Ocean and Coast” is the theme of the Expo 2012 in Yeosu, Korea. More than 100 nations are taking part in the expo this year, including Germany. On behalf of the Federal Ministry for Science and Technology (BMWi) and organized by the Hamburg Messe und Congress (HMC), the task was to present German science and technology in an informative and entertaining way. The agency “facts and fiction” was entrusted with designing the concept and the content of the German pavilion. In order to make an impact at the Expo with regard to intercultural issues as well, the team at facts and fiction were supported by ti communication trainer Suk-Geoung Han.

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