ti communication in Zurich - On site for you - in Switzerland & worldwide

0 Comments
ti communication in Zurich - On site for you - in Switzerland & worldwide

NEW: ti communication in Switzerland! ti communication is your local team for international success! After opening our agency in China in January of this year, ti communication has now launched its bureau in Switzerland. In the interview on the next page you‘ll find out more about ti communication in Switzerland and Dorothea Hegner, your contact person in Zurich.

ti communication: How do ti communication customers profit from the new Switzerland office?
Dorothea Hegner: Firstly, especially the Swiss customers will profit, but also those from Southern Germany and Liechtenstein, who can now enjoy more intensive and comprehensive support locally: Nothing can take place of a personal conversation. The proximity to our customers is particularly useful in more complex mandates and projects that we can coordinate and operate group-wide, according to uniform standards. Existing customers in Germany also profit from the extended network, because they have access to additional, highly qualified trainers for training sessions on Switzerland as needed.

The same language – the same culture? Is there even a need for intercultural training within the context of Germany and Switzerland?
You bring up a touchy subject. “With Germans? I have no problem at all with them”, is something I hear a lot, and in my work as an intercultural trainer, I see many good examples of functioning collaboration between Swiss and Germans. Nonetheless, there are cultural differences, especially regarding communication, that repeatedly lead to misunderstandings, tension and conflict. While personnel representatives immediately think of intercultural preparation before sending someone to China, hardly anyone would think it would also be an especially good idea for an extended stay in Switzerland and that becoming familiar with Swiss culture can happen much quicker and with much less friction loss. To assume that the same language = the same culture would be a false conclusion, because even the language itself does exhibit differences. In addition: In February, the Swiss took on the mass emigration initiative, which, in part, is harsh criticism of the Germans, which, in turn, makes German specialists insecure and can affect their work. In such a case, it helps to be better able to read and understand the Swiss and interact with them more confidently.

How does ti communication fit your personality? What do you like about your collaboration?
I am an entrepreneur at heart and primarily think from the viewpoint of the customer: What does he really need to attain goals as optimally as possible, how can we support him best, and which services would I want in his situation? In addition, values such as honesty, teamwork and analytical and strategic thinking are essential. I can identify very well with ti communication’s professionalism and concept of service and fulfil the high demands on quality our customers have in an optimal way.

Continue reading
2476 Hits

Fail in foreign trade - Ten ways to waste money abroad: The seventh case: Put your sales force in charge of international sales

0 Comments
Fail in foreign trade - Ten ways to waste money abroad: The seventh case: Put your sales force in charge of international sales

An article of InterGest, partner of ti communication

Oh, how beautiful it is in Switzerland! The mountains are im­pressive, the chocolate is divine, and Swiss German has a sympathe­tic sound to it. And that’s not all – the citizens of this Alpine nation also have plenty of money and are enthusiastic consumers. So what could be more natural for a company in Southern Ger­many to conquer at least German-speaking Switzerland, and to sell the universally beloved products made by Pfleiderer GmbH there as well?

Mr. Pfleiderer Junior is the third generation of his family to ma­nufacture high-quality fitted kitchens near Lake Constance, on the Swiss border. His kitchens – high quality from German producers – are very popular but expensive, which makes them practically per­fect for the Swiss market. Until now, no major sales activities had been geared toward Switzerland but the fact could not be ignored that more and more Swiss consumers wanted Pfleiderer kitchens and were beginning to travel to Germany and order the kitchens there. It was a lucrative business with strong growth potential.

Mr. Pfleiderer decided to get down to brass tacks, and he ima­gined supplying all of Switzerland with his high-quality kitchens in the immediate future. He already had a tax representative in the country, because he needed one for his kitchen installation activi­ties. The next step, namely founding his own Swiss branch, could therefore be done fairly easy by the same local tax advisor.

For cost reasons, Mr. Pfleiderer decided not to have a showroom at first; instead, sales would take place through local trade fairs and exhibitions, as well as a direct sales approach he had designed himself according to the “Vorwerk” model, which he used very successfully in Germany. His skilled, well-trained salespeople just had to gain access to the potential customer’s house or apartment, and then they could build a virtual kitchen for the amazed customer on the spot, using his proprietary computer simulation program. Once they had gotten that far, an order was usually within reach. Another advantage was that, thanks to fairly high profit mar­gins, he was able to live well on just a few orders. Now he planned to transfer this approach to Switzerland, and there was no reason to expect anything less than a complete success.

Continue reading
3411 Hits
additional value Africa America Andreas Hauser Anna Corbett Argentina Asia Australia Austria awards Belgium Brasilia Canada Change children Chile China Chinaforum Bayern Christoph Hauser city marketing regensburg Coaching Columbia Consulting corporate culture Country Navigator Cuba cultural differences cultural diversity culture shock customer satisfaction Dieter Dier Diversity Dorothea Hegner Dr. Heike Stengel Dr. Karin Schreiner Dr. Michelle Cummings-Koether Dr. Peter Anterist Dr. Peter Berger Dr. Sandra Müller Dr. Zeina Matar E-Learning East & Middle Europe England environmental protection equalization Europoles Evonik Expats Finland France Froesch Group Generation Y Gerhard Hain Germany GPM Gyöngyi Varga health care Hungary Impats India Infineon Integration INTERCHANGE intercultural communication intercultural competence intercultural management intercultural training InterGest international experience internationalization Iran Italy Janaki Narkar-Waldraff Japan Kiriko Nishiyama Korea Latin America Leadership leadership development Malaysia marketing & sales Medecins sans Frontieres negotiation trainings Netherlands new formats Newsletter open training courses organisational development Osram our clients our experts our partners Peru Philipp Werner Poland Prof. Dr. Sandra Müller project management publications Raoul M. Koether Rausch & Pausch refugees reintegration Remote Leadership resillience Rhomberg Bau Riskworkers Russia Ruth Schaefer Sabine Amend Scandinavia security SIETAR Silberfuchs-Verlag Singapore SME South Africa Spain Sport Stefan Nadenau strategy stress management Success Stories Susanna Brökelmann Sweden Swiss Syria team development ti communication ti communication USA tradition trainer meeting translation travel Turkey USA WM women Workshop Xueli Yuan young executives


Blogverzeichnis - Bloggerei.de      BloggerAmt